Integrity Staffing Solutions
Integrity Staffing Solutions

Digital Marketing Specialist

Newark, Delaware
Direct Hire
Posting date: 10/19/2019
Job ID: 4167

 

Assisting with this position:
Olga Renn

Job Description
Job Description

The Digital Marketing Specialist will drive digital marketing efforts that will boost revenue.  

 

In this role, your core responsibility will be Digital Strategy and placement, SEO, paid search, and digital advertising.  You’ll focus on bringing in new client or candidate prospects, managing our digital brand and the digital experience of our prospects and customers.

 

This role is based in Newark, DE and cannot work remotely.

 

What you’ll do:

 

Inbound Marketing

  • Work with Creative and Sales to develop multi-channel campaigns to generate, nurture and qualify leads
  • Ensure campaigns align with the company’s strategic directions and reach appropriate target audiences
  • Meet monthly /yearly lead generation goals.

 

Search Engine Optimization/Search Engine Advertising

  • Develop and manage strategies to optimize Integrity’s SEO
  • Partner in development of optimized content for digital channels including the corporate website, campaign microsites and landing pages
  • Ensure that PR, advertising and social media activities complement SEO strategies

 

Marketing Automation

  • Work with cross-functional teams to develop and deliver effective content workflows for lead generation, lead nurturing, demand generation and revenue generation.
  • Identify/utilize suite of digital marketing and automation tools to carry out campaigns and measure success
  • Manage lead scoring and distribution to field sales teams

 

Analytics and Reporting
 

  • Utilize CRM data to generate targeted customer lists for industry, persona or account-based campaign
  • Analyze and report on performance metrics of campaigns and set up test plans to improve results
  • Track digital marketing best practices, monitor industry trends, and make recommendations.

 

Social Media

  • Coordinate content development to extend audience reach and subject matter expert participation
  • Monitor social media activity and coordinate proper responses for engagement
  • Partner with creative team to develop content/messaging to meet lead generation goals.

 

What you’ll need:

  • 2+ years’ experience in Digital Marketing Strategy
  • BA in Marketing
  • Excellent organizational and time management skills, and have the discipline to achieve long term goals, while still managing short term needs
  • Experience with analytical tools and ability to dive deep into metrics and reporting
  • Experience working with industry tools and analytics packages including email, social, SMS, web analytics, CRM, business intelligence, and marketing automation platforms such as Pardot
  • Strong execution capability with the highest standards in a rapidly evolving business
  • An online portfolio of work demonstrating digital marketing experience across a range of projects, brands, and/or industries.

 

 

 

 

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Disability Accommodations

As an equal opportunity employer, Integrity Staffing Solutions is committed to a diverse workforce and to a barrier-free application process. As part of the Integrity Staffing Solutions Accessibility Policy, if you have a disability and are having issues accessing any portion of our website or in applying for a job, please contact us for direct assistance by sending an email to er@integritystaffing.com. Include your name, phone number, email address and the nature of your issue. Only communications regarding disability access issues will receive a response. A member of our staff will be in contact with you within 48 business hours, Monday-Friday, excluding holidays, to discuss the information you have provided and to help you complete your inquiry. Thank you for your patience and our team is looking forward to assisting you.

Consent to Contact

By applying for this job with ISS here or through any of our partner sites, you authorize ISS to contact you regarding this job opening and agree and authorize that Integrity may use automated calls to alert you of interview event dates and other important job related information. By Applying you are confirming that the telephone number you provide in your application is the number you are requesting we use to contact you and that you are permitted to use and are authorized to receive calls, automated calls or texts on this telephone number. You also understand that you are required to notify Integrity of any change to your phone number during the application process. You can opt out of receiving these communications at any time by simply pressing 3 any time during an automated call, or by entering STOP after a text message.

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